![British Athletics defends Nike deal amid criticism after renewing to 2030 | Athletics | The Guardian British Athletics defends Nike deal amid criticism after renewing to 2030 | Athletics | The Guardian](https://i.guim.co.uk/img/media/31857efc66aff024df4829c8baa1993f531f2b6f/1555_572_2751_1651/master/2751.jpg?width=465&quality=85&dpr=1&s=none)
British Athletics defends Nike deal amid criticism after renewing to 2030 | Athletics | The Guardian
![British Athletics on Twitter: "Have you seen our all-new team kit from @Nike? We can't wait to see the team competing in this kit over the summer 🤩 #WhereItStarts ➡️ https://t.co/yK5qYAVXvw https://t.co/LgDkDsGuNm" / British Athletics on Twitter: "Have you seen our all-new team kit from @Nike? We can't wait to see the team competing in this kit over the summer 🤩 #WhereItStarts ➡️ https://t.co/yK5qYAVXvw https://t.co/LgDkDsGuNm" /](https://pbs.twimg.com/media/FWBIsbUWQAUjOSD.jpg:large)
British Athletics on Twitter: "Have you seen our all-new team kit from @Nike? We can't wait to see the team competing in this kit over the summer 🤩 #WhereItStarts ➡️ https://t.co/yK5qYAVXvw https://t.co/LgDkDsGuNm" /
![Design a Team GB athletics kit that isn't 'ridiculous' (with or without a union flag) | Greg Rutherford | The Guardian Design a Team GB athletics kit that isn't 'ridiculous' (with or without a union flag) | Greg Rutherford | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2015/8/14/1439546931789/e7a241c2-e034-4db3-aa8b-c65aa5d66068-bestSizeAvailable.jpeg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=f4d93d18f191f044141df2db90528fc7)